On a crowded dispensary shelf, cannabis packaging can be the make-or-break factor in a sale. In fact, packaging does more than contain your product; when it’s done right, it tells your brand’s story, displays its quality, and catches a consumer’s eye.
This blog breaks down the three major components of cannabis packaging that translate into sales: finishes, formats, and shelf psychology.
First, cannabis packaging must meet many legal requirements before producers even think about how they want their brand to look. However, in a saturated market, packaging also needs to be well-designed to stand out, entice buyers, and create a positive first impression.
Here are some major considerations for cannabis packaging:
The beauty of cannabis packaging is in the details. Every preroll brand has a doob tube, and every flower supplier has a bag. An eye-catching finish can make your product stand out on a retail shelf.
Producers can get creative with cannabis packaging finishes and have a little fun creating the first touchpoint most customers will have with the product.
Options for finishes include:
Looking for guidance on which finishes are standard and which can make a brand stand out? The Vertical Supply team is here to help.
Mylar or cardboard? Glass or metal? The structural shape and style of your packaging speak to customers from the moment they step into a dispensary, showcasing the quality and care that goes into your product.
There’s no “right” answer for cannabis packaging formats. Nevertheless, one thing is always true: thoughtlessness doesn’t sell.
Your cannabis packaging format should be as carefully considered as every other aspect of your brand design. If you’re aiming for the value-minded customer, don’t use a format that suggests high-end prices. If you’re trying to capture the consumer who wants to splurge, invest in premium packaging.
Yes, there are a lot of options. If you need a nudge in the right direction, take a peek at our breakdown of glass jars vs. mylar bags and the many ways prerolls can be packaged.
Packaging design blends science and art. It’s not just about bright colors or eye-catching logos; psychology drives sales. Consumers make subconscious associations and assumptions about brands based on packaging design. Visual appeal goes a long way when customers are making a quick decision.
Brands can make a bad impression in many ways. Cheap, flimsy packaging suggests a lack of care. Cluttered design implies a lack of focus. Unclear product information throws up red flags.
On the flip side, people assume that brands with good packaging are safe, legitimate, and superior to ones that are less visually appealing. Sturdy packaging with a cohesive design and clear product information implies a high-quality standard.
Ask yourself: what message does our brand’s packaging send?
FAQs About Cannabis Packaging
Cannabis packaging that actually helps you sell isn’t accidental. Instead, it takes careful strategy, thoughtful design, and a partner who understands just how important packaging is.
Ready to take your cannabis packaging to the next level? Partner with Vertical Supply to design custom packaging that stands out without sacrificing compliance or quality.
DISCLAIMER: This blog is for informational purposes only and does not constitute legal, regulatory, or compliance advice. Cannabis packaging laws and requirements vary by state and jurisdiction and are subject to change. Please consult your local regulations and a qualified compliance professional before finalizing your packaging design.
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