To stand out on a crowded dispensary shelf, every decision you make for your brand is critical. Packaging for prerolls is the first aspect of your product that customers see. In other words, packaging directly affects how well your prerolls sell.
As the leading supplier of wholesale and customer cannabis packaging, Vertical Supply knows how impactful packaging is on consumer buying decisions.
This guide explores the differences in preroll packaging types, from tubes and tins to boxes and Mylar.
Key Takeaways
- Brand packaging is the first, most important customer touchpoint.
- There are several options for preroll packaging customizable to your brand’s needs.
- Which type of packaging works best for your brand depends on budget and brand positioning.
- Proper packaging improves preroll shelf life, freshness, and customer experience.
Why Preroll Packaging Matters
Choosing the right cannabis packaging is an important decision for every brand. Packaging is the first touchpoint for customers. It can make or break a purchase decision. On the one hand, the right packaging preserves a preroll’s flavor, aroma, and smokability. Conversely, the wrong packaging can lead to flavorless, dry products and no repeat customers.
Preroll Tubes (Doob Tubes)
The classic preroll packaging. Tubes are durable and provide excellent protection against light, heat, and oxygen. These packages are designed for child security and preroll freshness, providing a top-tier customer experience. Preroll tubes come in glass, plastic pop-top, and paper, so you can choose the best option for your brand in terms of cost, functionality, and eco-friendliness.
Preroll tubes work well for single joints weighing 1-2.5 grams. They offer peak shelf life preservation, keeping terpenes and flavor locked in for up to several months.
Plastic and paper options work well when weight and cost are factors. Glass offers a more luxurious customer experience and is recyclable.
Aluminum Tins
Aluminum tins are sleek, durable, and provide effective protection against light and oxygen exposure. Tins can be made in custom aluminum tubes or rectangular multi-joint tins. Both have child-resistant seals. Tins come with plastic inserts to keep your prerolls organized.
Aluminum tins offer a lightweight and more cost-effective option than glass while still providing customers with impressive preroll protection.
These tins work well for pre-roll packs of 3, 5, or more, keeping joints neatly arranged and freshness sealed in.
Custom Folding Cartons and Boxes
Folding paperboard cartons are an exceptionally versatile packaging choice. They combine cost effectiveness with durability. Choose from a variety of materials, finishes, and printing options for an exceptional custom look.
Boxes come in a variety of shapes, sizes, and colors, so you can customize a totally unique packaging option for your brand.
Mylar Bags
Mylar bags are made of multiple layers of flexible polyester that work to protect contents against light, moisture, and oxygen exposure. Mylar bags are also often a cost-effective option for brands.
These bags can be conventionally shaped or die-cut into any shape you can imagine, offering you endless ways to create stand-out premium packaging.
Tubes vs. Tins vs. Boxes vs. Mylar
Tubes | Tins | Boxes | Mylar | |
Material | Plastic, paperboard, or glass | Aluminum | Paperboard | Polyester |
Child-resistant? | Options available | Yes | Options available | Options available |
Brand positioning | Glass: premium Paper: eco-friendly Plastic: value | Lifestyle | Value/ lifestyle | Lifestyle/ Premium |
Fully customizable? | Yes | Yes | Yes | Yes |
Best for | Infused prerolls, package customization, long-term storage, and premium brand positioning | Cost effectiveness and multi-packs of prerolls | Multi-packs of joints and package customization | Large amounts of prerolls and package customization |
FAQ
- What type of packaging is best for prerolls?
Generally speaking, the best packaging type for prerolls depends on budget, expected shelf-life, brand positioning, and compliance needs. For instance, Vertical Supply helps you choose between mylar, tubes, aluminum tins, and folding boxes for prerolls. - How to best store prerolled joints?
Prerolled joints should be kept in their original packaging to preserve structure and freshness, in a cool, dark place where the temperature does not fluctuate. - Can a preroll go bad?
Yes. If prerolls are not stored in the proper packaging, they can lose their flavor, aroma, and effectiveness. Proper packaging choices are key to preserving the shelf life of a preroll. - Do preroll packages need to be child-resistant?
Every state has its own requirements for child-resistant cannabis packaging. Reach out to the team at Vertical Supply if you need help understanding packaging requirements in your state.
High-Performance Preroll Packaging from Vertical Supply
Whether you need strikingly designed aluminum tins for preroll packs, die-cut mylar bags for shelf appeal, or glass doob tubes for a high-end experience, Vertical Supply Co is here to help you get it right.
Our team of packaging experts will help you find the best packaging for your products while ensuring legal compliance.
Ultimately, are you ready for packaging that works as hard as your product does? Partner with Vertical Supply to create thoughtful, compliant packaging that tells your story and keeps your product fresh.
DISCLAIMER: The contents of this blog are intended for informational purposes only. Always seek the advice of a physician or other qualified healthcare provider with any questions you may have regarding a medical condition.